A dashboard that updates in real time, daily, or weekly, and contains:
- Volume of airings by brand, campaign, or product
- Comparative share of airings
- Volume of scheduled ads by brand, campaign, or product
- Average durations of ads by brand, campaign, or product
You can monitor multiple brands and topics of interest.
With our TV Ad Tracker you'll be able to...
- Identify and quantify the ads of your competitors
- Design, maintain, reinforce, or redesign media strategies
- Evaluate the televised media strategy of your competition and compare it with your own
Decidata’s ® methodology for the TV AD Tracker is based on cutting-edge tech for real time data gathering and monitoring of all ads that air for a given brand or company. The methodologies and technologies employed in the TV AD Tracker include:
Data Extraction Bots: Developed specifically for the extraction of televised content, these bots allow the procurement of the needed data for later processing by recognition algorithms
Recognition Algorithms: Decidata’s® specialized algorithms enables the real time identification of any ad that airs on TV, while also cataloging the time slot, channel, ad name, brand, and many other data
- Automated Data Processing: All of the data is processed and analyzed automatically, which is then presented in real time on our dashboard in a an easily understandable format
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