Product Concept Test

Product Concept Test

$3 190 USD


The Product Concept Test will evaluate the acceptance of an idea or product regardless of its current phase of iteration.  You'll get actionable insights corresponding to the level of depth you select for the study: exploratory, intermediate, or detailed.  It's ideal for not just evaluating if what you have in mind satisfies the needs of consumers, but for detecting the main draws of a product/ its packaging,  and measuring its potential against the competition. 

Why choose it?

  • Not only will you determine the product's viability but also the purchase intent of consumers 

  • According to the modules you choose, you'll be able to identify the emotions your concept, product, and/or packaging arrouses in consumers

  • Our deliver times are faster than similar offers on the market

  • Our report's Data Visualization  makes sure the insights inside are easily understood and shareable 

Atlantia Search's proprietary methodology for evaluating a product concept includes multiple types of statistical analyses and methodologies that yield highly relevant data and the most actionable insights, among which include:

EVALUATION OF IDEAS OR CONCEPTS (COMPARATIVE OR VS. COMPETITION)
  • Design evaluation Perceived utility
  • Perceived quality Understanding of concept
  • Spontaneous elements more attractive
  • Elements of greater and less attractive Negative positive and negative emotions
  • Purchase intent
 

EVALUATION OF IDEAS OR CONCEPTS (COMPARATIVE OR VS. COMPETITION)

  • Design evaluation
  • Perceived utility
  • Perceived quality
  • Understanding of concep
  • Spontaneous elements more attractive
  • Elements of greater and less attractive
  • Negative positive and negative emotions
  • Purchase intent

EVALUATION OF PACKAGING (COMPARATIVE OR VS COMPETITION)

  • Design evaluation
  • Perceived innovation
  • Perceived quality
  • Perceived originality
  • Understanding information
  • Adaptation to the category to which it belongs
  • Stand out on shelf
  • More and less attractive elements
  • Negative and positive emotions
  • Purchase intent
  • Evaluation of colors
  • Evaluation of presented images

EVALUATION OF LOGOTYPES (COMPARATIVE OR VS COMPETITION)

  • Design evaluation
  • Perceived innovation
  • Perceived utility
  • Perceived quality
  • Spontaneous elements more attractive
  • Elements of greater and less attractive Negative and positive emotions
  • Purchase intent
  • Evaluation by heavy, medium and light consumer

EVALUATION OF PROMOTIONS (COMPARATIVE OR VS COMPETITION)

  • Perceived utilit
  • Perceived innovatio
  • Ease of participation
  • Attractiveness of the reward
  • Intention to participate
  • Evaluation by heavy, medium and light consumer
  • Enthusiasm generated

ADDITIONAL MODULES

+ ADD PRICE SENSITIVITY MODULE

  • Optimum price point
  • Cheap marginal point
  • Expensive marginal point
  • Point of indifference
  • Acceptable price range

+ ADD BRAND PREFERENCES MODULE

  • Brand awareness
  • Brands consumed in the last 3 months
  • Highest consumption brand
  • Preferred brand

 

+ ADD BRAND PREFERENCES MODULE

  • Brand awareness
  • Brands consumed in the last 3 months
  • Highest consumed brand
  • Preferred brand

 

+ ADD MODULE PLACES OF PURCHASE

  • Places of purchase
  • Favorite places
  • Payment Methods

 

+ ADD EMOTIONAL ENGAGEMENT MODULE (Eye tracking)

  • Activation level
  • Commitment
  • Satisfaction
  • Experience
  • Relevance
  • Enjoyment

 

.+ ADD  CATEGORY MATCH INDEX MODULE

  • Ranking of category needs
  • Ranking of attributes perceived in the product
  • Gap between valued attributes of the category vs recognized in the element to be evaluated

ATLANTIA SEARCH´S VALUE PROPOSITION

  • You decide the depth of your study and you can select between exploratory, intermediate, and detailed versions
  • We have a Concept Match Index for identifying the desired characteristics of a product such as yours (detailed version only)
  • Our delivery times are faster than our competitors'
  • Only pay for the things you want to know by selecting modules that group together key questions for each indicator
  • Not only do we consider the category, brand, and product, but also other factors that impact the consumer's perception and purchase decision
  • We use data visualization in your report to make the insights quickly and easily understandable and sharable

With the results obtained from the study on your concept, product or package...

Identify:

  • Areas for improvement
  • Consumer rationales for acceptance or rejection
  • Emotions generated in the consumer

Design, maintain, reinforce or redesign strategies for:

  • Differentiation from the competition
  • Advertising and communication

Atlantia Search’s proprietary methodology for evaluating a product concept includes multiple types of statistical analyses and methodologies that yield highly relevant data and the most actionable insights.

 
  • Single and Multivariable Correlation Analysis: Through our AI-driven and automated data analytics tools, we quickly and efficiently carry out different single and multivariable analysis of the data so we can identify the most relevant insights of your study
 
  • Single and Multivariable Correlation Analysis: Through our AI-driven and automated data analytics tools, we quickly and efficiently carry out different single and multivariable analysis of the data so we can identify the most relevant insights of your study

The Most Advanced Tools for Assuring Sample Quality: 

By default, all of our studies done through CAWI, CAPI y CATI, include automated systems for sample quality control such as:

  • Anti-Speeder: this validation algorithm estimates the minimum time needed to complete a survey and rejects whatever value falls below it
     
  • Unique User Validation (UUV): To avoid multiple survey replies from the same respondent, more than 20 parameters from the device and respondent are validated  

  • Anti-Random Answers (ARA): To exclude random answers from respondents we have an algorithm that identifies psychological patterns that indicate random responses and removes them

  • Geo-referenced Validation: We guarantee location by GPS tracking respondents or by using the location of their IP address

  • Other Tools: we utilize additional tools and methods to guarantee the sample quality; control questions, anomalous answers rejection, automatic validation of open answers, missing data algorithms, contingency tables, etc.

We leverage Artificial Intelligence for our data analysis:

Atlantia Search’s automated AI-driven statistical analytics tools allow us to carry out single and multivariable analyses in a question of minutes to find relevant insights. We are also capable of carrying out a host of other analyses which include K-means, CHAID Tree, Conjoint, Maxdiff, M-Estimation, Ordinary Less Scores, Reach Regressions, Logit-regressions, Linear Regressions, Anovas, Pivot Tables, to name a few, and statistics generation methods such as T-test ANOVA, Games-Howell Nonparametric Post-Hoc Tests, Cohen’s F Statistic, Pearson Correlation, Spearman Correlation, Point Biserial Correlation, Cohen’s D, Paired T-test, Fisher’s Exact Test, Chi-Squared Test, Cramer’s V, Z-test, Time-series Analysis, Difference in differences (DID, DD) among many others.