Unknown Category Products Test

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Increase the probability of success and improve the characteristics of your product launches in new categories.

Identify the areas of opportunity of your product / service concepts, the characteristics that generate high transactionality and the opportunities for improvement of your product / service, while understanding the new category of consumer habits.

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Increase the probability of success and improve the characteristics of your product launches in new categories.

Product Information

What includes? Methodology

This product includes indicators of category knowledge, consumer and for the evaluation of your products individually and comparatively

Category scan indicators

Purchase frequency
Average spend in category
Most purchased versions
Places of consumption
Most relevant attributes of the category
Consumed brands

Individual evaluation of concepts

Purchase intent
Level of liking
More attractive elements of the concept
Less attractive elements
Understanding the concept
Perceived profit
Perceived quality
Innovation / perceived differentiation
Acceptable price range
Match index

Comparative evaluation

Product with the highest purchase intention
Most attractive product
Most innovative product

At Atlantia Search we have different methodologies for evaluating concepts and measuring their potential in the market. UPCT allows you to holistically understand the success of your product when you launch it in a different category than your core business. Thanks to its indicators of understanding of category and consumer, as well as a double evaluation of your products first in an individual environment to know areas, likeness, quality perceived and indications of actionability to continue with one and then comparatively between them to identify the best one impact on potential consumers.