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Consumers
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'What are the purchasing and consumption habits of the category?
Have there been changes in the consumption habits of the category/brand?
What are the purchasing and consumption patterns of the category/brand?
What are the purchase and consumption limitations of the category/brand?
What are the purchase and consumption motivators of the category / brand?
What are the uses and habits that increase the volume of consumption of the category / brand?
Are there market needs that are not being covered?
What is the profile of the consumer / shopper?
What lifestyle do you have as a consumer / shopper?
What are the consumption occasions of the category/brand?
Which brands in the category are consumed most frequently?
Who is the decision maker and influencer of the purchase / consumption of the product?
What are the purchase channels of the product / category?
How is the category/brand consumption decision made?
What are the purchase triggers?
How often is the product/category consumed?
What are the preferred brands of the consumer / shopper?
What are the communication channels by which they found the brand they currently consume / buy?
What is the average spend for the category?
What are the sociodemographic characteristics of my consumers / shoppers?
Do my consumers and buyers have the same profile?
What is the profile of my current client and my potential client?
What is the volume of purchase / consumption of the product / category?
What are the most relevant attributes to choose a product / category?
What features are the most relevant at the moment of product purchase?
What are the attributes to choose a product?
What are the attributes to choose a purchase channel?
What are the functional and emotional needs of the consumer?
What are the different decision-making processes depending on the occasions in which the product will be used?
How is the product purchase process?
What is the shopper attribute priority?
What needs does the product meet?
How is consumer behavior at the point of sale?
What presentations of the product are the most purchased?
What are the purchasing differences between the different profiles?
What are the moments of consumption of the product?
What are the most important elements for the shopper?
What is the behavior of the shopper in the different purchase channels?
What activities does the shopper carry out before the purchase?
What are the relevant characteristics of the purchase?
What are the current and potential demand spaces?
What is the ideal way to recruit new profiles to the brand?

How likely is it that my product will be successful in the market?
Which idea adds the most value to my clients/consumers?
Which concepts/products have the greatest potential to be successful?
How attractive is the concept/product to my consumers?
How innovative is the concept/product for my consumers?
How relevant is the concept/product to my consumers?
How aligned is the new concept/product with the brand?
What is the ranking of products with the greatest possibility of success in the market?
What is the most convenient combination of products to launch on the market?
What would be the optimal price of the product?
What is the level of satisfaction with my innovation concepts?
Do my innovation concepts generate purchase intention?
Will my innovative concepts succeed in the market?
What new products can I launch in the market?
What are the elements that like the most about the product?
What are the areas to improve about the product?
What is the ideal product for my consumers?
What are the phrases that can generate greater success in my product or campaign?
What is the level of preference for each of the proposed claims?
What are the claims that generate the greatest purchase intention?
What is the combination of claims with the greatest market reach?
What are the claims that have the best fit with the brand?
What are the most attractive claims?
What are the most relevant claims?
What are the claims that most help to build the concept that the brand want to communicate?
What are the key claims that best fit the product strategy?
What claim makes the consumers buy more?
What claims are the most credible?
What claims are not helping the brand or product?
What claims make sense with the positioning that consumers have of the brand?
What important claims or concepts is the brand currently not communicating?
What claims are not connecting with the consumer or the brand?
What is the claim that helps the brand the most?
How has the new product performed in the market?
What response has the launch strategy had?
How well has the consumer received the new product?
What is the brand positioning with the new product?
What is the product positioning?
How does the consumer behave towards the new product?
How have the first consumer interactions with the product been?
What are the highlights of the product?
What are the least valued aspects of the product?
What is the consumer profile of this new product?
What are the reasons for rejecting the new product?
What is the profile of the potential consumer of this new product?
How well positioned is the product vs the competition?
What are the product growth opportunities?
Does the new product cover the needs of the category?
How has the buying behavior of the new product been?
What is the consumption pattern of the new product?
What is the perception about the product?
How has the adoption of the product been?
What are the drivers and limitations in the consumption of the product?
What is the consumption funnel of the product?
What is the product adoption tree?
How is the rate of conversion of knowledge and test of the new product?
How many rejecters are there of the new product?
What is the impact of warning labeling on consumers?
Does labeling change the consumer's perception of the product?
What will be the reaction of consumers when they see the number of labels that the product will contain?
What can happen to the products before the change in packaging?
What impact will the labeling change have on other leading competitors in the category?
How will the market behave with the implementation of warning labeling or new labeling regulations?
Does labeling change the consumer's perception of the brand?
How does this new labeling regulation affect the category?
How does the new labeling impact brand consumption?
How does the new labeling impact the consumption of the category?
What are the most recommended strategies before the change of labeling for my products?
Does my product require reformulation before the change of labeling?
What is the most viable product option in the market?
What aspects of the product need to be improved?
What aspects of the product are most relevant?
What features are most attractive to consumers?
What are the opportunity areas of the concept or product?
Which option has the greatest potential for success?
Which option is best suited to the needs of the consumer?
What would be the possible problems of the product?
What purchase intention does the product generate?
What is the perceived utility of the product?
What is the perceived quality of the product?
What is the perceived innovation of the product?
What are the optimal price points for the products/sku's?
What is the impact that price variations would have on the category?
What is the consumer's perception of the category on the price of the products / sku's?
What is the pricing structure for the category?
What structural changes have there been in the category regarding prices?
What are the variations in demand in the face of a possible variation in prices?
What is the optimal price point of the products/sku's?
How will the introduction of a new price affect the category?
What would be the variations in preferences among consumers, given a price strategy?
How does the price change of a category / products / sku's impact the consumer?
What is the limit of what the client is willing to pay?
What are the possible scenarios for the category in the face of a price variation?
What is the best pricing strategy to apply?
What is the optimal configuration of the brand portfolio?
What are the variations in demand in the face of a possible variation in prices?
How will the introduction of a new product affect the category?
What is the level of cannibalization among my brands?
What is the incrementality when including new products to the portfolio?
What are the scenarios with the lauch of a new portfolio of products and/or prices?
What is the price point to maximize profit?
What are the current and potential demand spaces?

What is the consumer's perception of the brand?
What is the impact of communication strategies among consumers?
How well positioned is the brand vs the competition?
What are the key messages that stand out and remain in the minds of consumers?
How does the brand fit into the category?
How do consumers perceive the rest of the brands in the category?
What is the conversion rate of the brand?
What is the desirability and rejection of the brand?
What do consumers in the category think about the brand?
How relevant is the brand in the purchase decision-making process?
What are the most and least attractive elements of the brand?
What results have the publicity efforts given?
What is the reputation of the brand?
What is the impact of recent brand crises?
How satisfied are consumers with the brand?
How has the consumer experience with the brand been?
What are the main attributes of the brand?
What attributes are most in demand in the category?
What are the most consumed brands in the category?
What are the best known brands in the category?
How positioned is my brand?
How does my brand funnel behave?
What are the areas of opportunity for my brand?
How strong is my brand architecture?
What has been the evolution of the brand?
Has my brand positioning increased or decreased?
How is the brand currently?
What results have the brand's efforts produced?
What is the brand positioning?
How has the brand grown vs the competition?
What is the brand penetration in the category?
What are the conversion rates of the brand?
Have new brands been introduced to the market?
What are the preferred brands in the category?
What are the strengths of the brand?
What are the areas of opportunity for the brand?
How satisfied are consumers with the brand?
Does the brand cover the needs of consumers?
How relevant is the brand in the purchase decision-making process?
What is the perception of the brand?
What are the results of advertising efforts?
What reputation does the brand have?
What changes have there been in consumer perception of the brand?
What is the impact of rebranding strategies?
What opinions are there about the brand in digital media?
What is brand health in digital media?
What results are the brand's strategies in digital media giving?
What opinions are there about competitors in digital media?
What are the pain points of consumers regarding the product?
What are the pain points of consumers regarding the brand?
What are the needs of consumers regarding the category?
What is the performance of the staff that provides online customer service of the brand?
What are the complaints of consumers in digital media?
What impact do the brand's digital campaigns have?
Is there a possible brand crisis in digital media?
What is the impact of the brand crisis in digital media?
What digital strategies is the competition implementing?
Which influencers could collaborate with the brand?
Who is talking about the brand?
What issues/concepts are discussed around the brand?
In what cities, specific areas is the brand being talked about?
In which digital media is the brand most talked about?
What is the impact of warning labeling on consumers?
Does labeling change the consumer's perception of the product?
What will be the reaction of consumers when they see the number of labels that the product will contain?
What can happen to the products before the change in packaging?
What impact will the labeling change have on other leading competitors in the category?
How will the market behave with the implementation of warning labeling or new labeling regulations?
Does labeling change the consumer's perception of the brand?
How does this new labeling regulation affect the category?
How does the new labeling impact brand consumption?
How does the new labeling impact the consumption of the category?
What are the most recommended strategies before the change of labeling for my products?
Does my product require reformulation before the change of labeling?
How has the new product performed in the market?
What response has the launch strategy had?
How well has the consumer received the new product?
What is the brand positioning with the new product?
What is the product positioning?
How does the consumer behave towards the new product?
How have the first consumer interactions with the product been?
What are the highlights of the product?
What are the least valued aspects of the product?
What is the consumer profile of this new product?
What are the reasons for rejecting the new product?
What is the profile of the potential consumer of this new product?
How well positioned is the product vs the competition?
What are the product growth opportunities?
Does the new product cover the needs of the category?
How has the buying behavior of the new product been?
What is the consumption pattern of the new product?
What is the perception about the product?
How has the adoption of the product been?
What are the drivers and limitations in the consumption of the product?
What is the consumption funnel of the product?
What is the product adoption tree?
How is the rate of conversion of knowledge and test of the new product?
How many rejecters are there of the new product?

What is the impact of warning labeling on consumers?
Does labeling change the consumer's perception of the product?
What will be the reaction of consumers when they see the number of labels that the product will contain?
What can happen to the products before the change in packaging?
What impact will the labeling change have on other leading competitors in the category?
How will the market behave with the implementation of warning labeling or new labeling regulations?
Does labeling change the consumer's perception of the brand?
How does this new labeling regulation affect the category?
How does the new labeling impact brand consumption?
How does the new labeling impact the consumption of the category?
What are the most recommended strategies before the change of labeling for my products?
Does my product require reformulation before the change of labeling?
What is the most viable product option in the market?
What aspects of the product need to be improved?
What aspects of the product are most relevant?
What features are most attractive to consumers?
What are the opportunity areas of the concept or product?
Which option has the greatest potential for success?
Which option is best suited to the needs of the consumer?
What would be the possible problems of the product?
What purchase intention does the product generate?
What is the perceived utility of the product?
What is the perceived quality of the product?
What is the perceived innovation of the product?
Which of the packaging design proposals do you like the most?
What aspects of the packaging need to be improved?
What are the most attractive areas of packaging graphics?
What packaging is the most attractive for the final consumer?
What are the improvements that could be made to each of the packages?
What packaging is more aligned to the brand strategy?
What are the least attractive elements of the packaging?
Which packaging has the greatest potential for success?
What is the perceived quality of the packaging?
What purchase intention does the packaging generate?
How much confidence does the packaging generate?
How clear is the information contained on the packaging?
What is the perceived innovation of the packaging?
What is the feasibility of bringing the packaging to market?
How competitive is the packaging?
What does the packaging communicate?
How attractive are the packaging colors?
How attractive are the images on the packaging?
What would consumers think when they see the packaging on the point of sale shelf?
Does the packaging influence the purchase decision/process?
How attractive are the claims on the packaging?
What attributes does the packaging communicate?
What packaging has the best performance?
Can I change my price by changing the packaging?
What is the impact of changing the packaging?
How likely is it that my product will be successful in the market?
Which idea adds the most value to my clients/consumers?
Which concepts/products have the greatest potential to be successful?
How attractive is the concept/product to my consumers?
How innovative is the concept/product for my consumers?
How relevant is the concept/product to my consumers?
How aligned is the new concept/product with the brand?
What is the ranking of products with the greatest possibility of success in the market?
What is the most convenient combination of products to launch on the market?
What would be the optimal price of the product?
What is the level of satisfaction with my innovation concepts?
Do my innovation concepts generate purchase intention?
Will my innovative concepts succeed in the market?
What new products can I launch in the market?
What are the elements that like the most about the product?
What are the areas to improve about the product?
What is the ideal product for my consumers?
What features are the most relevant at the moment of product purchase?
What are the attributes to choose a product?
What are the attributes to choose a purchase channel?
What are the functional and emotional needs of the consumer?
What are the different decision-making processes depending on the occasions in which the product will be used?
How is the product purchase process?
What is the shopper attribute priority?
What needs does the product meet?
How is consumer behavior at the point of sale?
What presentations of the product are the most purchased?
What are the purchasing differences between the different profiles?
What are the moments of consumption of the product?
What are the most important elements for the shopper?
What is the behavior of the shopper in the different purchase channels?
What activities does the shopper carry out before the purchase?
What are the relevant characteristics of the purchase?
What are the optimal price points for the products/sku's?
What is the impact that price variations would have on the category?
What is the consumer's perception of the category on the price of the products / sku's?
What is the pricing structure for the category?
What structural changes have there been in the category regarding prices?
What are the variations in demand in the face of a possible variation in prices?
What is the optimal price point of the products/sku's?
How will the introduction of a new price affect the category?
What would be the variations in preferences among consumers, given a price strategy?
How does the price change of a category / products / sku's impact the consumer?
What is the limit of what the client is willing to pay?
What are the possible scenarios for the category in the face of a price variation?
What is the best pricing strategy to apply?
What is the optimal configuration of the brand portfolio?
What are the variations in demand in the face of a possible variation in prices?
How will the introduction of a new product affect the category?
What is the level of cannibalization among my brands?
What is the incrementality when including new products to the portfolio?
What are the scenarios with the lauch of a new portfolio of products and/or prices?
What is the price point to maximize profit?
How has the new product performed in the market?
What response has the launch strategy had?
How well has the consumer received the new product?
What is the brand positioning with the new product?
What is the product positioning?
How does the consumer behave towards the new product?
How have the first consumer interactions with the product been?
What are the highlights of the product?
What are the least valued aspects of the product?
What is the consumer profile of this new product?
What are the reasons for rejecting the new product?
What is the profile of the potential consumer of this new product?
How well positioned is the product vs the competition?
What are the product growth opportunities?
Does the new product cover the needs of the category?
How has the buying behavior of the new product been?
What is the consumption pattern of the new product?
What is the perception about the product?
How has the adoption of the product been?
What are the drivers and limitations in the consumption of the product?
What is the consumption funnel of the product?
What is the product adoption tree?
How is the rate of conversion of knowledge and test of the new product?
How many rejecters are there of the new product?

What are the optimal price points for the products/sku's?
What is the impact that price variations would have on the category?
What is the consumer's perception of the category on the price of the products / sku's?
What is the pricing structure for the category?
What structural changes have there been in the category regarding prices?
What are the variations in demand in the face of a possible variation in prices?
What is the optimal price point of the products/sku's?
How will the introduction of a new price affect the category?
What would be the variations in preferences among consumers, given a price strategy?
How does the price change of a category / products / sku's impact the consumer?
What is the limit of what the client is willing to pay?
What are the possible scenarios for the category in the face of a price variation?
What is the best pricing strategy to apply?
What is the optimal configuration of the brand portfolio?
What are the variations in demand in the face of a possible variation in prices?
How will the introduction of a new product affect the category?
What is the level of cannibalization among my brands?
What is the incrementality when including new products to the portfolio?
What are the scenarios with the lauch of a new portfolio of products and/or prices?
What is the price point to maximize profit?
Which of the packaging design proposals do you like the most?
What aspects of the packaging need to be improved?
What are the most attractive areas of packaging graphics?
What packaging is the most attractive for the final consumer?
What are the improvements that could be made to each of the packages?
What packaging is more aligned to the brand strategy?
What are the least attractive elements of the packaging?
Which packaging has the greatest potential for success?
What is the perceived quality of the packaging?
What purchase intention does the packaging generate?
How much confidence does the packaging generate?
How clear is the information contained on the packaging?
What is the perceived innovation of the packaging?
What is the feasibility of bringing the packaging to market?
How competitive is the packaging?
What does the packaging communicate?
How attractive are the packaging colors?
How attractive are the images on the packaging?
What would consumers think when they see the packaging on the point of sale shelf?
Does the packaging influence the purchase decision/process?
How attractive are the claims on the packaging?
What attributes does the packaging communicate?
What packaging has the best performance?
Can I change my price by changing the packaging?
What is the impact of changing the packaging?

What is the behavior of stores according to location and format segmentation?
How attractive are my stores?
Of the people who enter the stores, what percentage makes a purchase?
What is the potential for success of my stores based on their location?
What is the sales performance of the staff?
How is the behavior of stores by temporality?
What are the strengths and areas of opportunity in the operation of the stores?
What are the key times and days of influx of people in stores?
What are the key sales hours and days in stores?
What are the key hours and days of purchase conversion in stores?
What impact are the strategies applied in the points of sale having?
Are the hours of the points of sale indicated?
How much time do people spend inside the sales points?
How many people pass by outside the stores?
How many visits do the points of sale receive?
How saturated are the points of sale?
How much money was left to sell at the points of sale?
What are the busiest areas of the point of sale? (Only large formats)
What is the sales potential of las stores?
What are the reasons for the success or poor performance of the stores?
What is the best area to locate my business?
What is the best location to open a new store?
What is the market potential of the chosen area?
What direct and indirect competitors are in the area?
What is the demographic profile of the area?
What is the economic dynamics of the area?
What are the economic attraction factors of the area?
What are the economic clusters according to the profile sought?
What offer of the category is there in the area?
What is the consumption of the category in the area?
What would be the success of establishing a branch in the chosen location?
How much demand is there for the category in the area?
What is the average household spending on the product category?
Is the chosen location the right one for the business?
What is the market value in the area?
What features are the most relevant at the moment of product purchase?
What are the attributes to choose a product?
What are the attributes to choose a purchase channel?
What are the functional and emotional needs of the consumer?
What are the different decision-making processes depending on the occasions in which the product will be used?
How is the product purchase process?
What is the shopper attribute priority?
What needs does the product meet?
How is consumer behavior at the point of sale?
What presentations of the product are the most purchased?
What are the purchasing differences between the different profiles?
What are the moments of consumption of the product?
What are the most important elements for the shopper?
What is the behavior of the shopper in the different purchase channels?
What activities does the shopper carry out before the purchase?
What are the relevant characteristics of the purchase?
Do the shelves have the planned arrangement?
Is the arrangement of the products on the shelf the most appropriate?
Is the arrangement of the products on the shelf attractive?
Is the arrangement of the products on the shelf functional?
Does the arrangement of the products on the shelf help the sale of the product?
Is the brand strategy of the product reflected at the point of sale?
What is the share of the brand / product on the shelf?
What is the participation of the competition on the shelf?
How contaminated is it on the shelf at the point of sale?
What is the variety of categories / products on the shelf?
What are the areas of opportunity for the accommodation of the product on the shelf?
Is there stock of my product on the shelf?

What are the perceptions generated from the advertising piece?
What purchase intention does the advertising piece generate?
What are the most attractive elements of the advertising piece?
What elements must be modified in the advertising piece?
Does the advertising piece communicate what the brand wants to convey?
Does the advertising piece cover the communication objectives of the brand?
How memorable is the advertising piece?
What part of the advertising piece is the most remembered by the consumer?
What are the possible problems when launching the advertising piece?
How pleasant is the piece?
How attractive is the piece?
What message is the one that remains in the mind of the target audience?
What emotions does the advertising piece trigger?
How relevant is the information presented in the advertising piece to the consumer?
How aligned is the advertising piece with the brand?
How identified does the consumer feel with the advertising piece?
What impact will the advertising piece have on the brand?
Does my advertising piece make people want to buy my product?
Of all my proposals, which communicates the idea of my campaign best?
Does my slogan differentiate my brand?
What are the phrases that can generate greater success in my product or campaign?
What is the level of preference for each of the proposed claims?
What are the claims that generate the greatest purchase intention?
What is the combination of claims with the greatest market reach?
What are the claims that have the best fit with the brand?
What are the most attractive claims?
What are the most relevant claims?
What are the claims that most help to build the concept that the brand want to communicate?
What are the key claims that best fit the product strategy?
What claim makes the consumers buy more?
What claims are the most credible?
What claims are not helping the brand or product?
What claims make sense with the positioning that consumers have of the brand?
What important claims or concepts is the brand currently not communicating?
What claims are not connecting with the consumer or the brand?
What is the claim that helps the brand the most?
What has been the evolution of the brand?
Has my brand positioning increased or decreased?
How is the brand currently?
What results have the brand's efforts produced?
What is the brand positioning?
How has the brand grown vs the competition?
What is the brand penetration in the category?
What are the conversion rates of the brand?
Have new brands been introduced to the market?
What are the preferred brands in the category?
What are the strengths of the brand?
What are the areas of opportunity for the brand?
How satisfied are consumers with the brand?
Does the brand cover the needs of consumers?
How relevant is the brand in the purchase decision-making process?
What is the perception of the brand?
What are the results of advertising efforts?
What reputation does the brand have?
What changes have there been in consumer perception of the brand?
What is the impact of rebranding strategies?
What opinions are there about the brand in digital media?
What is brand health in digital media?
What results are the brand's strategies in digital media giving?
What opinions are there about competitors in digital media?
What are the pain points of consumers regarding the product?
What are the pain points of consumers regarding the brand?
What are the needs of consumers regarding the category?
What is the performance of the staff that provides online customer service of the brand?
What are the complaints of consumers in digital media?
What impact do the brand's digital campaigns have?
Is there a possible brand crisis in digital media?
What is the impact of the brand crisis in digital media?
What digital strategies is the competition implementing?
Which influencers could collaborate with the brand?
Who is talking about the brand?
What issues/concepts are discussed around the brand?
In what cities, specific areas is the brand being talked about?
In which digital media is the brand most talked about?

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