Evaluate your different value propositions of your products and identify those that have the greatest impact on your consumers in terms of brand value, differentiation, sustainability, purchase intention among other variables.

If you want to know the market scope of your value proposals, evaluate them through the generation of scenarios and considering the competitors as well as their positions to obtain more realistic results.

This product is ideal to evaluate:

• Advertising or product conceptual claims

• Campaign slogans or specific products

• Product information for labeling

• Different versions of advertising copy for campaigns

• Product conceptual benefits