keyboard_arrow_leftEye Tracking Shelf Evaluation (ETSE)
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Shelf evaluation with eye tracking
$5 130 USD
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Exploratory
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Product Information
In our ETSE report, you will find the necessary KPI´s to generate a in store product strategy and make adjustments before implementation.
ANALYSIS BY ZONES
Top 10 most attractive areas of the shelf
"Cold spots" or zones of less impact of the shelf
Shelf Journey of the shoppers
PRODUCT AND BRAND PERFORMANCE
SEGMENT ANALYSIS
PROMOTION ANALYSIS
Efectiveness Score of the promotion
Share of the market impacted by the promotion
Purchase intention of the promotion
COMPARATIVE ANALYSIS
The methodology of Atlantia Search for the evaluation of shelves includes diverse technologies for the obtaining of the information, its processing and friendly visualization to facilitate the accionabilidad of the results.
Our technology has a unique algorithm that captures the position of the eye and eye movements and an artificial intelligence analyzes the image to detect patterns of observation. The platform allows to generate the image in specific areas to automatically generate KPIs linked to observation, interest, engagement and attention. The visualization of the Data is friendly and easy to interpret, allows the fast visualization of the optimal spaces of the shelf through Heat maps, Opacity maps, Pathfinding of a specific brand, and areas with the longest exposure time.
It only requires that:
1. Sending the planogram images or the proposed shelf
2. We launch online panel with category consumers
3. Projection of the shelf stimulus and tracking of the eye movement
4. We generate the report of results with behavior patterns
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Eye Tracking Shelf Evaluation (ETSE)
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