keyboard_arrow_leftUsage and Attitudes (U&A)

Exploratory

Know your consumer and shopper. Understand the consumption trends of the category and/or brand. Profile your consumers and shoppers based on their lifestyles. If you lack understanding about your consumers or shoppers, don't know your customer personas or those of the category, or you don't understand their lifestyles and behaviors, this is the ideal product for you.

This product allows you to understand:

  • The panorama of consumption and/or purchase of the category and brand.

  • Consumers by consumption intensity.

  • Consumers and shoppers based on lifestyles.

  • The main decision trees for the purchase. 



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Know your consumer and shopper. Understand the consumption trends of the category and/or brand. Profile your consumers and shoppers based on their lifestyles. If you lack understanding about your consumers or shoppers, don't know your customer personas or those of the category, or you don't understand their lifestyles and behaviors, this is the ideal product for you.

This product allows you to understand:

  • The panorama of consumption and/or purchase of the category and brand.

  • Consumers by consumption intensity.

  • Consumers and shoppers based on lifestyles.

  • The main decision trees for the purchase. 



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