Market Research | Advanced Claims Test

Advanced Claims Test (ACT)

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Increase the purchase intention of your product with the most effective claims in alignment with your brand.

The Advanced Claims Test methodology allows you to use sophisticated statistical techniques to find the claim or combination of claims with the greatest market reach within 50+ possible options and with 100% customer-centric criteria.

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Increase the purchase intention of your product with the most effective claims in alignment with your brand.

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Product Information

What includes? Methodology

Comparative Claims Performance

Claims Preference Score (CPS)
Claims Ranking
Claims Actionability Quadrant (Credibility Vs PI)
Claims Connection Quadrant (Relevance vs Brand Fit)

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Comparative Claim Territories Performance

Territory Preference Score (CPS)
Territory Ranking
Territory Actionability Quadrant (Credibility Vs PI)
Territory Connection Quadrant (Relevance vs Brand Fit)

Indidual Claims Analisys

Purchase intent
Relevance
Credibility
Brand fit
Claim ranking position
Most liked elements
Less liked elements

Reach Analysis (Turf Analysis) / Reach Analysis (Turf Analysis)

Market Reach (2 Claims)
Market Reach (3 Claims)
Market Reach (4 Claims)

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atlantia search, market research, market research, scope analysis, turf analysis

Sociodemographic Analysis

Analysis by Age
Analysis by Gender
Analysis by NSE
Analysis by region

Additional Modules

Optional Performance Attributes

3 extra attributes
4 extra attributes
5 extra attributes
1 extra attribute
2 extra attributes

Share Distribution Analysis (Shapley Value)

Real contribution (not incremental) per product
Market Reach (2 products)
Market Reach (3 products)
Market Reach (4 products)

Atlantia Search’s methodology for the evaluation of claims, uses the Choice Based algorithm, an adaptive statistical technique that allows you to measure the attractiveness and potential of your product’s claims among the consumers in the category.

Our automated platform generates the experimental design in a matter of minutes and allows to evaluate up to 50 claims in an integral way, incorporating other dimensions such as the purchase intention, differentiation, fit with the brand, characteristics of high relevance for the consumer, among others.

Additionally, a combinational exercise is carried out, which allows us to identify the most powerful claims mix to generate interest in the product and can be adapted to measure the dimensions of your claims.