Market Research | Brand Tracker

Brand Tracker

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Monitor the impact of your brand actions in a timely manner through our continuous brand measurement intelligence.

This product helps you to know the before and after of your advertising efforts and their impact on brand awareness indicators.

Focus the depth of your study with additional modules such as brand personality, ad-evaluation, customer service, crisis management, brand archetypes and price perception.

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Monitor the impact of your brand actions in a timely manner through our continuous brand measurement intelligence.

This product helps you to know the before and after of your advertising efforts and their impact on brand awareness indicators.

Focus the depth of your study with additional modules such as brand personality, ad-evaluation, customer service, crisis management, brand archetypes and price perception.

Product Information

What includes? Methodology

Brand positioning

Brand awareness
Top & Share of mind
Purchased brands
Conversion funnel

Brand Value Quadrant
Brand Purchase Intention
Desirability Index

Brand satisfaction analysis

Brand satisfaction ranking (category)
Detailed brand satisfaction analysis
Brand Net Promoter Score (NPS)

Brand attribute analysis

Main attributes of the brand
Most valued elements of the brand
Less valued elements of the brand
Comparative attributes with other brands

Profiling modules

Advertising Recall Module

Spontaneous advertising recall index
Assisted advertising recall index
Segmented assisted ad recall
Media with the highest advertising recall

5 Ads Fast Evaluation Module

Brand attributes perceived by the piece
Perception Modification Ratio
Modification of purchase intention
Projection of brand attributes

ad evaluation

Recall of efforts
Effort ranking
Impact of efforts
Knowledge of social actions
Knowledge of actions in favor of the environment

brand archetypes

Archetype associated with the brand
Critical moments ranking
Crisis management evaluation

Our Atlantia Search methodology is made up of multi- and single-variable correlation analysis with the category, which allows us to generate interpretation frameworks and correlate use; as well as the brand funnel, a model that allows brand awareness variables to be related to usage variables.

We incorporate analysis tools such as: Penalty Analysis, a model based on the comparison of multiple combinations using a JAR scale; Brand Reach Analysis, to identify the brands that lead the category and Price Sensitivity Analysis, a tool to determine the price accepted by consumers.