Market Research | Fast Concept Test

Fast Concept Test

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Anticipate the success of a product or service concept by evaluating its acceptance and impact on your potential customers.

The Fast Concept Test includes the ACS – Atlantia Concept Score, tested with a variety of FMCG product ideas, which will show you the viability of your concept in the market.

In addition, it measures all the dimensions of a product test such as: liking, quality, usefulness, innovation, purchase intention, price, category match, in a fast way and without a robust methodology.

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Anticipate the success of a product or service concept by evaluating its acceptance and impact on your potential customers.

The Fast Concept Test includes the ACS – Atlantia Concept Score, tested with a variety of FMCG product ideas, which will show you the viability of your concept in the market.

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Product Information

What includes? Methodology

Filter and profiling

Up to 5 additional profiling variables.

Category consumption validation
Consumption intensity
Profiling demographics : NSE, gender, age

Product evaluation

For each product evaluated

ACS (Atlantia Concept Score)
Likeness
Product understanding
Perceived utility
Perceived quality
Innovation / perceived differentiation

Suitableness to the needs
Curiosity trigger
Evaluation of specific product characteristics
Most attractive elements
Less attractive elements
Purchase intent

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ADDITIONAL PROFILING MODULES

Price Sensitivity Meter (PSM)

Acceptable price range
Optimal price point (OPP)
Indifferent price point (IDP)
Marginal low price point (PMC)
Marginal high price point (MDP)

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Match Index

Relevant characteristics of the category
Match Index

Newton Miller Smith Extension

Demand elasticity curve
Revenue per thousand units

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Name Evaluation

Spontaneous proposals
Name associations
Originality
Attractiveness
Suitableness to the product
Perceived quality
Name recall

The Atlantia Search’s methodology for this study includes the Altantia Concept Score, designed to know the acceptance level and your product’s viability in the market. Through a standardized survey, it evaluates up to 10 products in advanced conceptualization stages.

Our automated sampling tools allow you to optimize the sample; likewise, you can select the type of exposure for your concepts: sequential (evaluate one after another) or monadic (concepts evaluated independently).

The flexibility of this methodology also allows you to add additional analyses such as the Match Index, with which you can know the satisfaction level of the product on the needs of consumers in the category; the Price Sensitivity Meter to know the price elasticity and the Newton Miller Smith to identify the point that optimizes demand considering the elasticity and potential utility of the product.