Intermediate
Maximize your products' potential with IPAS. Evaluate concepts considering category, innovations, competitors, and consumer preferences. Design a high-reach portfolio and select successful innovations based on consumer needs, minimizing cannibalization risks and understanding the profile of your potential consumers.
Maximize your products' potential with IPAS. Evaluate concepts considering category, innovations, competitors, and consumer preferences. Design a high-reach portfolio and select successful innovations based on consumer needs, minimizing cannibalization risks and understanding the profile of your potential consumers.
