keyboard_arrow_leftInnovative Product Ideas Test (IPIT)

Detailed

Test several ideas for products or services and determine which of them will be more successful with your consumers, it is possible!


The Innovative Product Ideas Test allows you to identify winning concepts from a pull of product or service ideas to evaluate them with your end consumer, with its Choice Based methodology you will be able to identify characteristics of attractiveness, test intention, innovation, alignment with the brand and relevance, with a fast method, at low cost and without the limitation of the number of concepts to evaluate.

insert_drive_fileSee One page

Test several ideas for products or services and determine which of them will be more successful with your consumers, it is possible!


The Innovative Product Ideas Test allows you to identify winning concepts from a pull of product or service ideas to evaluate them with your end consumer, with its Choice Based methodology you will be able to identify characteristics of attractiveness, test intention, innovation, alignment with the brand and relevance, with a fast method, at low cost and without the limitation of the number of concepts to evaluate.

insert_drive_fileExample insert_drive_fileSee One page

Product Information