SI Shopper Behavior

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We identify the areas of opportunity with the greatest impact on sales, service and the shopping experience at the point of sale. We observe the buyer in their natural habitat and how it influences their buying habits. This product will allow you:

Understand who your buyers are and what their profile is.
Identify patterns of behavior within the point of sale.
Re-design shopping experiences.
Find areas of opportunity to increase your sales.
Generate loyalty programs inspired by shopping experiences.
Identify the actions of your staff that affect the experience you seek to give.
Know the drivers and limitations for consumers at your point of sale.

* Price published for 200 observations for less than 10 branches

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Understand who your buyers are and what their profile is.
Identify patterns of behavior within the point of sale.
Re-design shopping experiences.
Find areas of opportunity to increase your sales.
Generate loyalty programs inspired by shopping experiences.
Identify the actions of your staff that affect the experience you seek to give.
Know the drivers and limitations for consumers at your point of sale.

* Price published for 200 observations for less than 10 branches

Example See One page

Product Information

What includes? Methodology

SI Shopper Behavior by Shopology will help you identify who your buyer is, what moves you at the point of sale and what actions you can implement to improve your sales. You can obtain information from various points of view depending on your need:

Indicators of the shopper or buyer:

Profile of visitors and their companions.
Heat maps.
Times of permanence inside the store.
Consumption preferences by market niche.
Conversion rate.
Funnel or conversion funnel.
Mission and motivators of purchase.
Impact and reaction to the service protocol.
Stimulus effect of the store.
Decisive factor in purchase.
Reasons for abandoning the purchase.

Indicators about collaborators and vendors:

Sales strategies
Counseling strategy for clients.
Execution of the service protocol.
Policies that generate the greatest impact on sales. Best practices detected.
Cleaning frequency and product arrangement displayed.
Push for sale for additional items.
Pain points and areas of opportunity.
Process execution times.

Indicators on the layout and products in buyers:

Merchandising and virtual inventory share.
Brands and products displayed most observed, taken, displayed and purchased.
Most sold product categories
Purchase mix by profile Impact of layout, distribution and store format.
Impact of communication elements in PDV.
Market share of brands and products Interaction and reaction in front of elements or furniture of the store.

With Shopology SI Shopper Behavior, we do market research through video surveillance cameras designing a study based on your needs:

1. To have a better understanding of your implementation, we made a DILO (Day in the Life Of) that consists of visiting your branch to understand how your initiatives work at the point of sale and an FMEA (Failure Mode Analysis and Effects or Analysis of Faults) to identify which aspects of the initiative may generate risk of contributing to a failure.

2. We have video analysts who have been trained to be experts in your initiative before starting the registration of information.

3. We use specialized software to generate the observation schedule and where our analysts process the variables of each observation.

4. To ensure the veracity of the processed information, we have a quality department that audits the responses of a random sampling of observed events.

5. Evidence videos are collected as an audiovisual representation of the insights presented.

6. Finally, we curate information to perform the descriptive, correlational statistical analysis, prediction models, hypothesis testing and information visualization.

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